World-class marketing for startups with Qudini’s Katherine Torrence

One of my clients, enterprise retail SaaS Qudini, is going gangbusters. In January they launched a new category called Retail Choreography, which is all about helping retailers ensure lasting brand relevance and profitability by choreographing omni-channel experience, operations and data. Along with the game changing new category they created a beautiful new logo and website. We had a busy 4th quarter! It was great to be a part of such an amazing team.

I was recently interviewed by Dylan Brown, Qudini’s Thought Leadership and Content Manager, about my thoughts on startup marketing and what startups could do to punch above their weight and achieve world-class results. We had a great conversation about modern marketing, traditional best practice, unicorns, sexy marketing, even Brexit!

Here is a link to the blog on Qudini’s site.