Turn marketing into fuel for growth
Drive revenue growth with strategic, results-focused marketing leadership
Ambitious business leaders need senior level marketing expertise that is visionary, yet grounded in reality and fast moving.
Torrence Marketing offers Fractional and Interim CMO services for enterprising B2B tech companies like yours.
Based in London, available globally
Marketing is not a black box of mystery.
If you are investing in marketing but don’t understand how it is performing you need marketing leadership.
I cut through the noise to focus on the things that matter most so your business can thrive.
Lets build your growth engine!
Build smart marketing from the ground up with customer focus, solid strategic planning and operational excellence.
Results that Scale: Marketing strategies that go beyond tactics to achieve measurable, predictable outcomes
Silo-busting GTM programmes: A one-team approach to go-to-market focusing on creating quality opportunities that lead to growth
Authoritative Reputation Building: Position your company for market leadership; drive customers, partners and talent to you as the go-to expert
Energised, High-Performing Teams: Leadership that motivates, powers and coaches teams to excel
“Based on her B2B marketing experience, Katherine is a great asset to come in and directly add value to your marketing organization.”
“I strongly recommend Katherine.”
“I’m immensely lucky to have her in my contacts.”
“Katherine is able to show rapid impact and she is a great person to work with. I can only recommend her for any assignment.”
“A real pro and a joy to work with.”
“I really valued Katherine’s contribution to Qudini.”
A Fractional CMO force multiplier
Expertise
To scale your business you need solid strategies and expert stewardship to turn your marketing efforts into fuel for growth. It is just too risky to rely on inexperienced tactical marketers to drive your strategy. To grow and navigate new challenges you need a marketing leader with breadth and depth experience.
Load Bearing
You need time and headspace to focus on your business. As a fractional CMO I manage all aspects of marketing from strategy, planning, implementation, team leadership, budgeting and KPI performance – always aligned to your goals.
Cost-Effective
You need financial flexibility and proven, reliable marketing expertise. It is a false economy to entrust a mid-level tactical marketer to lead your marketing because that’s all you can afford. Now you can get the expertise your company needs with taking on additional head count.
Recent engagements
✓ Interim CMO at Sana Commerce, B2B ecommerce SaaS scale-up, leading 24 person marketing team through transformation.
✓ Fractional CMO and Advisor at YesColours, Series A sustainable decorative paint start-up.
✓ Interim CMO at Transporeon, $1.88B German transportation logistics platform later acquired by Trimple, leading 40-person marketing team.
✓ Interim CMO at Red Sift, Series B cybersecurity SaaS, leading marketing team through business transformation.
✓ Fractional marketing leadership for Viritech, innovative hydrogen cleantech engineering early-stage start-up.
✓ Fractional marketing leadership for Qudini, Enterprise retail SaaS, later acquired by Verint.
I get things done
I work with leadership teams to help them leverage their marketing as fuel for business growth. This can take many forms from strategic planning, team structure, coaching, in the trenches leadership, and execution planning.
I like to get things done. Client success is my goal. I love what I do helping companies and teams succeed.
Broad Marketing Portfolio
✤ Launched Microsoft adCenter internationally – exceeding year targets in first month
✤ Launched new Ford Focus across Europe – exceeding dealer footfall targets
✤ Brought in and closed Kodak’s first global brand licensing deal for extensive 3D printers, materials and services ecosystem with an innovative 3D start-up
✤ Advised business leaders on marketing strategy, team leadership and business growth
✤ Built high functioning marketing teams from scratch
✤ Delivered numerous successful awareness generation, demand generation, cross/up-sell, retention and loyalty programmes for B2B and B2C companies across multiple industry sectors including tech and SaaS
What is Marketing-as-a-Service?
If you ask yourself strategic marketing questions like these and want seasoned expert support without the headcount and costs, MaaS could be the solution for you.
How do I make my marketing work harder?
How should I scale marketing as my company grows?
How do I build a marketing engine?
What about ABM? Is that the best GTM approach?
Marketing is a vast discipline with many specialist areas like SEO, branding and performance marketing. With so many activation channels and methodologies available like content marketing, events, webinars, social, account based marketing (ABM), growth marketing, Inbound, Outbound, to name only a few, how do you know what is the right mix for your company?
The Right Marketing Solution for Growth
There are as many theories about the right way to market as there are marketing tribes. The right answer lies in setting out a robust strategic approach to address your unique business and marketing challenges. The right solution is to find the optimal mix of lead generation and brand building activities that generates opportunities now — so your business grows now, and creates brand fame — so your business can continue to grow well into the future.
Book A Call
Want to learn more about how marketing-as-a-service can help your business grow, plus, get a bit of guidance and an outside perspective?